Announcement

Aug 01 2021

bms code

BMS Code 40th Anniversary

40 years ago, the world acted to eliminate the inappropriate and harmful marketing of breastmilk substitutes. With partners around the world, Alive & Thrive is marking this important anniversary with a variety of insightful articles and materials. Learn more on our BMS Code page.

Journal article

Apr 26 2021

Misalignment of global COVID-19 breastfeeding and newborn care guidelines with World Health Organization recommendations (Hoang, D.V., 2020. BMJ Nutrition, Prevention & Health)

Guidance documents from 33 countries on newborn care for infants whose mothers are diagnosed with confirmed or suspected COVID-19 were assessed for alignment with WHO recommendations, revealing considerable inconsistencies.

Journal article

Apr 22 2021

Old Tricks, New Opportunities: How Companies Violate the International Code of Marketing of Breast-Milk Substitutes and Undermine Maternal and Child Health during the COVID-19 Pandemic (Ching, C., 2021. Int'l Journal of Environmental Research and Pub Hth)

An analysis reveals that breastmilk substitutes companies are using health claims, misinformation about breastfeeding, digital marketing, and promotional tactics such as donations and services to capitalize on families’ COVID-19 fears to undermine breastfeeding and sell products.

Journal article

Mar 13 2021

Factors Associated with the Use of Pasteurized Donor Milk for Healthy Newborns: Experience from the First Human Milk Bank in Vietnam (Hoang TT., 2021. Nutrients)

This study investigates the prolonged use of privately purchased pasteurized donor milk (PDM) in healthy newborns, which can undermine breastfeeding promotion efforts and waste resources of PDM for more vulnerable newborns.

Journal article

Feb 08 2021

Advice to use infant formula and free samples are common in both urban and rural areas in China: A cross-sectional survey (Li, J., 2021. Public Health Nutrition)

Breastmilk substitute (BMS) companies are targeting mothers using aggressive and unethical marketing strategies that violate the WHO Code in both urban and rural areas in China, this study reveals.

Journal article

Dec 08 2020

Health staff experiences with the implementation of early essential newborn care guidelines in Da Nang municipality and Quang Nam province in Viet Nam (Morseth, M., 2020. BMC Health Services Research)

This study used interviews with Vietnamese health workers and hospital staff to gain insight into staff experiences with implementation of early essential newborn care (EENC) guidelines after participating in training and coaching initiatives.

 
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