Updated February 2022!

This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.

Breastfeeding is a shared responsibility.

On the Code’s 40th anniversary, we have much to celebrate, but much remains to be done. Join A&T in spreading the word that The Code protects all mothers and babies, and that we must commit to putting #BabiesBeforeProfits and  #ProtectBreastfeeding! 

Not breastfeeding leads to more than half a million child deaths annually and costs the world economy up to US$1 billion a day.

The goal of the Alive & Thrive (A&T) Grants Program (2009 to 2014) was to identify new solutions for scaling up effective and sustainable interventions to improve infant and young child feeding by linking research to program delivery.