Describes the development and evolutionary path and lessons emerging from the delivery of IYCF counseling services in franchised health facilities in Viet Nam.

This 4-page document answers questions on the purpose of IYCF support groups, the way they are structured, and the topics that are discussed.

The goal of this project was to examine the effect on breastfeeding (BF) rates of providing mothers with cell phone-based breastfeeding (BF) counseling in addition to maternity hospital retraining in the Baby-friendly Hospital Initiative (BFHI).

Cell phone-based breastfeeding counseling, coupled with retraining of hospital staff in the Baby-friendly Hospital Initiative, increased rates of early initiation and exclusive breastfeeding in India.

Every parent wants to secure the healthiest possible future for their newborn child and we all have a role in helping families make the best feeding decisions for their infants and young children.