This operational guide assists block, district, and state health and Integrated Child Development Services (ICDS) officials in India in planning, managing, and implementing maternal nutrition programs.

This family calendar, flyer, flip chart, and job aid are part of a series of social behavior change communication materials on the topic of maternal nutrition created by the A&T India project.

This flip chart and flyer are part of a series of social behavior change communication materials created by the A&T India project.

The brief highlights key factors to scale up IYCF with impact based on a review of lessons learned from the A&T initiative and other successful global nutrition programs.

The brief describes missed opportunities in India’s Maternal Newborn and Child Health (MNCH) programs and presents options to bridge the maternal nutrition gap in India.

This program brief is targeted towards state/sub-state level decision makers and program managers, and outlines a set of recommendations for scaling up IYCF-Counselling Centres at the state/sub-state level.