Guide/Manual

Nov 28 2014

Strategic Design of Mass Media: Promoting Breastfeeding in Viet Nam

Outlines the 6 steps used to design A&T’s “talking babies” mass media campaign in Viet Nam, discusses the behavioral theory and research behind the strategy, and presents the results.

Brief

Nov 21 2014

Interpersonal communication as a component of a comprehensive program to achieve IYCF at scale

Describes Alive & Thrive’s use of counseling and community mobilization to personalize messages, demonstrate skills, and motivate; the distinctive features of the approach; and the results and lessons in 3 countries.

Brief

Nov 20 2014

Mass communication as a component of a comprehensive program to achieve IYCF at scale

Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.

Report

Nov 11 2014

Overview of the infant and young child feeding community-based support group model in Viet Nam

Provides the rationale for support groups, describes their design and implementation in Viet Nam, and summarizes lessons learned.

Job aid

Nov 11 2014

Infant and young child health and nutrition

Provides information on feeding and child growth and space to record child’s developmental milestones. Distributed to mothers in nutrition franchises in Viet Nam.

Job aid

Nov 07 2014

IYCF Counseling Cards for Community Activities in Viet Nam

This set of counseling cards used in community settings complements the larger set of counseling cards used in health facilities.

 
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