This article demonstrates that exposure to interventions matters for impact, but the combination of behavior change interventions and number of interpersonal counseling contacts required to support behavior change in infant and young child feeding are context-specific.

Alive & Thrive (A&T) used qualitative research methods to examine the association between exposure to breastfeeding television spots and exclusive breastfeeding (EBF) between 2011 and 2014 in Viet Nam.

In Bangladesh and Viet Nam between 2009–2014, Alive & Thrive (A&T) worked to improve breastfeeding practices through intensified interpersonal counseling (IPC), mass media (MM), and community mobilization (CM) intervention components delivered at scale in the context of policy advocacy (P

Rates of exclusive breastfeeding are slowly increasing, but remain sub-optimal globally despite the health and economic benefits.

Alive & Thrive (A&T) examined the association of infant formula feeding during the first 3 days after birth with subsequent infant formula feeding and early breastfeeding cessation in Viet Nam to better understand how this impacts breastfeeding outcomes.

The Lancet Breastfeeding Series is the largest and most comprehensive analysis to quantify levels, trends, and benefits of breastfeeding around the world.