Guide/Manual

Nov 28 2014

Strategic Design of Mass Media: Promoting Breastfeeding in Viet Nam

Outlines the 6 steps used to design A&T’s “talking babies” mass media campaign in Viet Nam, discusses the behavioral theory and research behind the strategy, and presents the results.

Report

Nov 14 2014

Research report: Formative research on infant and young child feeding in Viet Nam, phase 1 and phase 2

Summarizes methods and findings of a qualitative study in 2009 to identify current feeding practices and barriers to and facilitators of optimal practices, as well as summarizes findings from trials of improved practices conducted in 2010 to test the acceptability and feasibility of recommended f

Report

Nov 07 2014

Identifying micronutrient gaps in the diets of breastfed 6-11-month-old infants

Presents the methodology and results of using linear programming to determine whether micronutrient needs could be met using only unfortified local foods in three countries, explores options for meeting these needs that includes fortified products, and compares the costs of the various scenarios.

Report

Nov 06 2014

Using behavioral theory to evaluate the impact of mass media on breastfeeding practices in Viet Nam: Evaluation plan and baseline findings

Presents findings of a 2011 survey that serve as the baseline for the evaluation of the Viet Nam mass media campaign.

 
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