Alive & Thrive (A&T) applied principles of social franchising within the government health system in Viet Nam to improve the quality of interpersonal counseling (IPC) for complementary feeding (CF).

In Southeast Asia, A&T shares its programmatic framework with other countries through the SUN Movement support system.

A one-year intervention in Viet Nam sought to understand how fathers’ knowledge, attitudes, and involvement in supporting exclusive breastfeeding (EBF) might change after receiving breastfeeding education materials and counseling services.

Strategic and well-coordinated advocacy is essential to improve nutrition at scale. Recent efforts in countries throughout Southeast Asia have generated regional momentum and resulted in stronger nutrition policies and programs.

Developed by the Ministry of Health in collaboration with WHO, UNICEF, and Alive & Thrive, these materials equip health workers at all levels with the most updated knowledge and skills to provide counseling and support to mothers, caregivers, families and community on optimal IYCF practices f

Alive & Thrive (A&T) Viet Nam, developed and incorporated elements of social franchising into government health services to provide high-quality nutrition counseling services to improve infant and young child feeding (IYCF) practices.