Brief

Nov 29 2014

Overview: Framework for delivering nutrition results at scale

Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.

Guide/Manual

Nov 28 2014

Strategic Design of Mass Media: Promoting Breastfeeding in Viet Nam

Outlines the 6 steps used to design A&T’s “talking babies” mass media campaign in Viet Nam, discusses the behavioral theory and research behind the strategy, and presents the results.

Brief

Nov 21 2014

Interpersonal communication as a component of a comprehensive program to achieve IYCF at scale

Describes Alive & Thrive’s use of counseling and community mobilization to personalize messages, demonstrate skills, and motivate; the distinctive features of the approach; and the results and lessons in 3 countries.

Brief

Nov 20 2014

Mass communication as a component of a comprehensive program to achieve IYCF at scale

Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.

Brief

Nov 18 2014

Overview of the approach for mobilizing families and communities in Ethiopia to adopt seven feeding actions

Describes approach piloted by several organizations in Ethiopia to raise awareness and seek family and community commitment to promote and adopt recommended feeding practices.

Brief

Nov 07 2014

Profiles of reproductive health centers offering infant and young child feeding counseling services

This set of 15 two-page reproductive health center profiles provide an overview of infant and young child feeding practices and MTBT social franchise activities. Each profile lists the franchise facility and contact information.

 
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