Journal article

Sep 07 2021

Implementation of the Code of Marketing of Breast-Milk Substitutes in Vietnam: Marketing Practices by the Industry and Perceptions of Caregivers and Health Workers

Although Vietnam has a strong regulatory environment for the protection, promotion, and support of breastfeeding, there are implementation, monitoring, and enforcement gaps.

Journal article

Apr 26 2021

Misalignment of global COVID-19 breastfeeding and newborn care guidelines with World Health Organization recommendations (Hoang, D.V., 2020. BMJ Nutrition, Prevention & Health)

Guidance documents from 33 countries on newborn care for infants whose mothers are diagnosed with confirmed or suspected COVID-19 were assessed for alignment with WHO recommendations, revealing considerable inconsistencies.

Journal article

Apr 22 2021

Old Tricks, New Opportunities: How Companies Violate the International Code of Marketing of Breast-Milk Substitutes and Undermine Maternal and Child Health during the COVID-19 Pandemic (Ching, C., 2021. Int'l Journal of Environmental Research and Pub Hth)

An analysis reveals that breastmilk substitutes companies are using health claims, misinformation about breastfeeding, digital marketing, and promotional tactics such as donations and services to capitalize on families’ COVID-19 fears to undermine breastfeeding and sell products.

Journal article

Feb 08 2021

Advice to use infant formula and free samples are common in both urban and rural areas in China: A cross-sectional survey (Li, J., 2021. Public Health Nutrition)

Breastmilk substitute (BMS) companies are targeting mothers using aggressive and unethical marketing strategies that violate the WHO Code in both urban and rural areas in China, this study reveals.

Journal article, Policy advocacy

Jul 16 2020

Media audit reveals inappropriate promotion of products under the scope of the International Code of Marketing of Breast-milk Substitutes in South-East Asia (Vinje, K., 2017. Public Health Nutrition)

A review of editorial content, advertisements, and Facebook posts from 2015-2016 in Cambodia, Indonesia, Myanmar, Thailand, and Vietnam revealed inappropriate promotion and insufficient national regulation of breastmilk substitutes in the region.

Journal article

Nov 15 2019

Translating the International Code of Marketing of Breast-milk Substitutes into national measures in nine countries (Michaud-Letourneau, I., 2018. Maternal & Child Nutrition)

This paper investigates how the International Code of Marketing of Breast-milk Substitutes (the Code) was translated from an international policy framework to protect breastfeeding against inappropriate marketing practices into national level legislation, in the context of the advocacy efforts un

 
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