Alive & Thrive (A&T) Viet Nam, developed and incorporated elements of social franchising into government health services to provide high-quality nutrition counseling services to improve infant and young child feeding (IYCF) practices.

The goal of this paper was to document and describe sales and marketing of breast-milk substitutes (BMS) and their influence on World Health Organization-recommended breastfeeding behaviors, focusing on low- and middle-income countries.

This paper included a literature review and four case studies (including A&T work in Bangladesh) on large-scale nutrition programs with proven impact.

This study assessed the effects of incorporating social franchising on infant and young child feeding (IYCF) counseling facilities and services.

This paper describes the Alive & Thrive Viet Nam (A&T) project experience in nesting a large-scale project monitoring system into the existing public health information system (e.g.

An Alive & Thrive (A&T) study in Viet Nam examined determinants of the gap between breastfeeding awareness and practices.