Social franchising and a nationwide mass media campaign increased the prevalence of adequate complementary feeding in Viet Nam: a cluster-randomized program evaluation
Alive & Thrive (A&T) applied principles of social franchising within the government health system in Viet Nam to improve the quality of interpersonal counseling (IPC) for complementary feeding (CF).
Describes the system for monitoring the social franchises (MTBT) providing nutrition counseling services in Viet Nam and includes the monitoring forms and report templates.
Social franchises in the health sector typically operate by franchising a specific package of services through private health facilities that are already offering a wide range of both curative and preventive services.
Incorporating elements of social franchising in government health services improves the quality of infant and young child feeding counselling services at commune health centres in Viet Nam
This study assessed the effects of incorporating social franchising on infant and young child feeding (IYCF) counseling facilities and services.