Updated February 2022!
This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.
From 2010-2014, Alive & Thrive worked in Bangladesh, Ethiopia, and Viet Nam to reduce undernutrition and death caused by sub-optimal infant and young child feeding (IYCF) practices.
Developed by the Ministry of Health in collaboration with WHO, UNICEF, and Alive & Thrive, these materials equip health workers at all levels with the most updated knowledge and skills to provide counseling and support to mothers, caregivers, families and community on optimal IYCF practices f
Outlines the 6 steps used to design A&T’s “talking babies” mass media campaign in Viet Nam, discusses the behavioral theory and research behind the strategy, and presents the results.
Guidelines for conducting counseling sessions on infant and young child feeding at Mat Troi Be Tho franchises
Helps counselors in Viet Nam conduct individual counseling and facilitate group discussions on feeding practices.