The benefits of exclusive breastfeeding on mortality, health, and development of children have been well documented.

Human milk bank (HMB) services are an essential component of a breastfeeding-friendly health system. HMB services give at-risk infants, such as those born pre-term or low birthweight, access to the multiple benefits of breastmilk when they need it most.

Malnutrition accounts for more than 50 percent of under-five deaths in Nigeria.

To further improvements in the health and well-being of Nigeria’s children, A&T, the Government of Nigeria, and communication partner McCann, launched an infant and young child feeding (IYCF) multimedia campaign in Kaduna and Lagos States.

This study aimed to examine the factors influencing the uptake of infant and young child feeding messages promoted in TV spots that were launched and aired nationwide in Bangladesh. Factors associated with TV spot viewing and comprehension (i.e.