After Alive & Thrive initiated IYCF community support groups in remote villages across nine provinces in Viet Nam, evaluation shows that the group model was effective in reaching remote populations and likely contributed to improved IYCF practices, including higher odds of early initiation of

Describes how Alive & Thrive is building regional and national momentum for infant and young child feeding (IYCF) policies in seven Association of Southeast Asian Nations (ASEAN) countries in Southeast Asia.

Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.

Describes Alive & Thrive’s use of counseling and community mobilization to personalize messages, demonstrate skills, and motivate; the distinctive features of the approach; and the results and lessons in 3 countries.

Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.

Provides the rationale for support groups, describes their design and implementation in Viet Nam, and summarizes lessons learned.