Guide/Manual

Nov 28 2014

Strategic Design of Mass Media: Promoting Breastfeeding in Viet Nam

Outlines the 6 steps used to design A&T’s “talking babies” mass media campaign in Viet Nam, discusses the behavioral theory and research behind the strategy, and presents the results.

Brief

Nov 20 2014

Mass communication as a component of a comprehensive program to achieve IYCF at scale

Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.

Video

Oct 29 2014

Tiny Tales, Bangladesh: Episode 7, First birthday

Celebrates the first birthday of Limon with his

 
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