Describes Alive & Thrive’s strategic use of data to inform program design, shape advocacy messages, and improve program implementation and management; the distinctive features of the approach; and the results and lessons in 3 countries.

Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.

Describes approach piloted by several organizations in Ethiopia to raise awareness and seek family and community commitment to promote and adopt recommended feeding practices.

This handout encourages families to take action and use a checklist to monitor their personal progress in adopting the 7 excellent feeding actions.

This child nutrition card from Ethiopia that encourages families to take action and use a checklist to monitor their personal progress in adopting the 7 excellent feeding actions.