In 2015, Alive & Thrive conducted a qualitative study on “Young child feeding practices in Amhara region: The role of religious-based fasting in Orthodox communities.” This brief describe the study’s methods and key findings and offers specific steps for improving feeding practices, including

Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.

Describes Alive & Thrive’s strategic use of data to inform program design, shape advocacy messages, and improve program implementation and management; the distinctive features of the approach; and the results and lessons in 3 countries.