Updated February 2022!

This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.

On the Code’s 40th anniversary, we have much to celebrate, but much remains to be done. Join A&T in spreading the word that The Code protects all mothers and babies, and that we must commit to putting #BabiesBeforeProfits and  #ProtectBreastfeeding! 

Alive & Thrive's implementation research spans its program areas, seeking to answer "how" to implement effective interventions and policies. Active studies are detailed in the attached documents.

Not breastfeeding leads to more than half a million child deaths annually and costs the world economy up to US$1 billion a day.

Undernourished pregnant women give birth to small, low birth weight babies who are often born before time and are at high risk of illness and death.

Religious leaders play an important role in reducing undernutrition by emphasizing and spreading awareness about the importance of maternal nutrition and health care in the community, and among the male members in particular.