Updated February 2022!

This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.

In 2019, UNICEF, the World Health Organization and Alive & Thrive launched a regional campaign to increase the rate of exclusive breastfeeding across West Africa - the Stronger With Breastmilk Only initiative.

Alive & Thrive's implementation research spans its program areas, seeking to answer "how" to implement effective interventions and policies. Active studies are detailed in the attached documents.

Breastfeeding is one of the best buys in global health to improve social, health, and economic development outcomes. Globally, improving breastfeeding practices could save more than 820,000 lives annually—87 percent of them infants under six months of age.

From 2010-2014, Alive & Thrive worked in Bangladesh, Ethiopia, and Viet Nam to reduce undernutrition and death caused by sub-optimal infant and young child feeding (IYCF) practices.

This tool consists of a simple table that traces the pathway from formative research findings in Ethiopia— especially regarding the benefits and barriers to priority behaviors—to approaches/messages for the radio component of our intervention.