Toolkit

Jan 01 2015

Resources for community-based IYCF support groups

Catalogs and provides electronic links to resources developed in Viet Nam to improve the quality of counseling on infant and young child feeding through three types of support groups.

Brief

Nov 29 2014

Overview: Framework for delivering nutrition results at scale

Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.

Guide/Manual

Nov 28 2014

Strategic Design of Mass Media: Promoting Breastfeeding in Viet Nam

Outlines the 6 steps used to design A&T’s “talking babies” mass media campaign in Viet Nam, discusses the behavioral theory and research behind the strategy, and presents the results.

Brief

Nov 20 2014

Mass communication as a component of a comprehensive program to achieve IYCF at scale

Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.

 
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