Outlines the 6 steps used to design A&T’s “talking babies” mass media campaign in Viet Nam, discusses the behavioral theory and research behind the strategy, and presents the results.

Describes Alive & Thrive’s use of advocacy and policy dialogue to educate and motivate policymakers and program managers; the distinctive features of the approach; and the results and lessons in 3 countries.

This paper describes the Alive & Thrive Viet Nam (A&T) project experience in nesting a large-scale project monitoring system into the existing public health information system (e.g.

Describes Alive & Thrive’s use of counseling and community mobilization to personalize messages, demonstrate skills, and motivate; the distinctive features of the approach; and the results and lessons in 3 countries.

Describes Alive & Thrive’s strategic use of data to inform program design, shape advocacy messages, and improve program implementation and management; the distinctive features of the approach; and the results and lessons in 3 countries.

Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.