This article demonstrated that recipients in the Phase I intensive intervention, which provided interpersonal counseling, community mobilization, and mass media campaigns, mobilized additional resources to improve diets.

Building on experiences and lessons learned from its first five years in Ethiopia, Alive & Thrive Phase II (2014-2017) provided support to roll out elements of the government’s multi-sectoral National Nutrition Program (NNP) aimed at improving breastfeeding and complementary feeding practices