Updated February 2022!

This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.

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To inform a refresh process of the Government of Indonesia’s National Strategy to Accelerate Stunting Reduction 2018-2022 (StraNas Stunting), and the subsequent localization of

Breastfeeding is a powerful weapon in the fight to ensure every child has the best possible start to life, but mothers need access to accurate information and timely support from their family and community; the healthcare system; and their employers.

This article demonstrates that exposure to interventions matters for impact, but the combination of behavior change interventions and number of interpersonal counseling contacts required to support behavior change in infant and young child feeding are context-specific.