Updated February 2022!

This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.

Alive & Thrive has launched a special collection of resources on the BMS Code, featuring resources from various organizations around the world.

On the Code’s 40th anniversary, we have much to celebrate, but much remains to be done. Join A&T in spreading the word that The Code protects all mothers and babies, and that we must commit to putting #BabiesBeforeProfits and  #ProtectBreastfeeding! 

To inform a refresh process of the Government of Indonesia’s National Strategy to Accelerate Stunting Reduction 2018-2022 (StraNas Stunting), and the subsequent localization of

This collection of resources and tools, developed by Alive & Thrive, UNICEF and WHO, supports national governments and their partners in adapting the "Stronger With Breastmilk Only" initiative to their national contexts.

In Viet Nam, Alive & Thrive has worked with a variety of stakeholders to develop “Centers of Excellence for Breastfeeding” — a designation conferred upon hospitals to signify that they are breastfeeding-friendly.