Improving infant and young child feeding practices at scale: Alive & Thrive approach and results in Ethiopia - 2009-2017
Ethiopia has made remarkable progress in decreasing child mortality and reducing the prevalence of stunting in the last decade. Between 2000 and 2016, the prevalence of stunting declined from 58 percent to 38 percent.
Timed and Age Appropriate Messaging for Infant and Young Child Feeding (TAAM-IYCF) is an approach that facilitates frequent one-on-one contact between health personnel and mothers of children less than two years of age.
Describes the Alive & Thrive initiative by outlining how and why we began, what we’ve achieved and how we’ve evolved today. Also illustrates the four component framework that we use to scale up nutrition.
Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.
Describes Alive & Thrive’s use of counseling and community mobilization to personalize messages, demonstrate skills, and motivate; the distinctive features of the approach; and the results and lessons in 3 countries.