Updated February 2022!
This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.
From 2010-2014, Alive & Thrive worked in Bangladesh, Ethiopia, and Viet Nam to reduce undernutrition and death caused by sub-optimal infant and young child feeding (IYCF) practices.
Developed by the Ministry of Health in collaboration with WHO, UNICEF, and Alive & Thrive, these materials equip health workers at all levels with the most updated knowledge and skills to provide counseling and support to mothers, caregivers, families and community on optimal IYCF practices f
Outlines the 6 steps used to design A&T’s “talking babies” mass media campaign in Viet Nam, discusses the behavioral theory and research behind the strategy, and presents the results.