Combining intensive counseling by frontline workers with a nationwide mass media campaign has large differential impacts on complementary feeding practices but not on child growth: results of a cluster-randomized evaluation (Menon P., 2016. J of Nutr)
Complementary feeding (CF) contributes to child growth and development, but few CF programs are delivered at scale. Alive & Thrive (A&T) addressed this in Bangladesh through intensified interpersonal counseling (IPC), mass media (MM), and community mobilization (CM).
Can complex programs be sustained? A mixed methods sustainability evaluation of a national infant and young child feeding program in Bangladesh and Vietnam (Moucheraud, C., 2020. BMC Public Health)
This study evaluates the sustainability of activities introduced during A&T implementation (2009–2014) in Bangladesh and Vietnam, revealing that multiple activities, such as mass media campaigns, policy and advocacy activities, and social mobilization activities were integral to the program’s
Nutrition intervention using behavioral change communication without additional material inputs increased expenditures on key food groups in Bangladesh (Warren AM., 2020. Journal of Nutrition)
This article demonstrated that recipients in the Phase I intensive intervention, which provided interpersonal counseling, community mobilization, and mass media campaigns, mobilized additional resources to improve diets.
Factors influencing the uptake of a mass media intervention to improve child feeding in Bangladesh (Kim, S., 2018. Maternal & Child Nutrition)
This study aimed to examine the factors influencing the uptake of infant and young child feeding messages promoted in TV spots that were launched and aired nationwide in Bangladesh. Factors associated with TV spot viewing and comprehension (i.e.
These two infographics summarize Alive & Thrive’s work in Bangladesh from 2009 to 2014. The rigorously evaluated intervention resulted in large scale improvements in exclusive breastfeeding and complementary feeding practices.
Describes the Alive & Thrive initiative by outlining how and why we began, what we’ve achieved and how we’ve evolved today. Also illustrates the four component framework that we use to scale up nutrition.