Describes Alive & Thrive’s use of counseling and community mobilization to personalize messages, demonstrate skills, and motivate; the distinctive features of the approach; and the results and lessons in 3 countries.

Describes Alive & Thrive’s strategic use of data to inform program design, shape advocacy messages, and improve program implementation and management; the distinctive features of the approach; and the results and lessons in 3 countries.

Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.

Summarizes BRAC’s experience in Bangladesh from 2009 to mid-2014 implementing a community-based model to improve feeding practices in Alive & Thrive program areas and beyond

Summarizes the lessons in advocacy and policy dialogue in the first years of Alive & Thrive; outlines the process; presents the issues, actors, and challenges; and offers recommendations for action.

This resource provides case studies from Bangladesh, Ethiopia, and Viet Nam demonstrating the impact of strategic and well-coordinated advocacy to improve nutrition at scale.