Describes Alive & Thrive’s use of counseling and community mobilization to personalize messages, demonstrate skills, and motivate; the distinctive features of the approach; and the results and lessons in 3 countries.

Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.

This handout encourages families to take action and use a checklist to monitor their personal progress in adopting the 7 excellent feeding actions.

This child nutrition card from Ethiopia that encourages families to take action and use a checklist to monitor their personal progress in adopting the 7 excellent feeding actions.

Emphasizes that a baby will grow better if given

Uses analogy to illustrate that colostrum is goo