Describes Alive & Thrive’s strategic use of data to inform program design, shape advocacy messages, and improve program implementation and management; the distinctive features of the approach; and the results and lessons in 3 countries.

Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.

Provides information in a question and answer format to equip health workers in Ethiopia to counsel and support families so that they can adopt good feeding practices.

Provides frontline workers with a tool for counseling on age-appropriate feeding practices, from birth through the first 24 months.

This child nutrition card from Ethiopia that encourages families to take action and use a checklist to monitor their personal progress in adopting the 7 excellent feeding actions.

This reminder sticker prompts mothers to wash hands before food preparation and feeding.