Complementary feeding (CF) contributes to child growth and development, but few CF programs are delivered at scale. Alive & Thrive (A&T) addressed this in Bangladesh through intensified interpersonal counseling (IPC), mass media (MM), and community mobilization (CM).

To inform a refresh process of the Government of Indonesia’s National Strategy to Accelerate Stunting Reduction 2018-2022 (StraNas Stunting), and the subsequent localization of

After Alive & Thrive initiated IYCF community support groups in remote villages across nine provinces in Viet Nam, evaluation shows that the group model was effective in reaching remote populations and likely contributed to improved IYCF practices, including higher odds of early initiation of

This article details Alive & Thrive’s effective strategies, approaches, and intervention design to scale-up of IYCF interventions in Bangladesh from 2010 to 2014. Keys to scale-up included synergistic partnerships with NGOs, like-minded stakeholders, and donors.

This article demonstrates that exposure to interventions matters for impact, but the combination of behavior change interventions and number of interpersonal counseling contacts required to support behavior change in infant and young child feeding are context-specific.