Describes the system for monitoring the social franchises (MTBT) providing nutrition counseling services in Viet Nam and includes the monitoring forms and report templates.

Social franchises in the health sector typically operate by franchising a specific package of services through private health facilities that are already offering a wide range of both curative and preventive services.

Catalogs and provides electronic links to resources developed in Viet Nam to improve the quality of counseling on infant and young child feeding through three types of support groups.

Summarizes Alive & Thrive’s experience in engaging the private sector to increase supply, demand, and use of fortified complementary foods and products.

This study assessed the effects of incorporating social franchising on infant and young child feeding (IYCF) counseling facilities and services.

Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.