Updated February 2022!

This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.

This tool consists of a simple table that traces the pathway from formative research findings in Ethiopia— especially regarding the benefits and barriers to priority behaviors—to approaches/messages for the radio component of our intervention.

Provides a list of small doable actions (i.e., priority behaviors or feeding practices) for mothers and concrete actions that other groups (e.g., fathers, grandmothers, health extension workers, religious leaders) can take to support a mother’s actions.

Outlines the priority program messages in Ethiopia and provides sample production plans for incorporating these in Season 2 radio dramas. This checklist was used by Alive & Thrive’s team in Ethiopia in 2015.

Provides checklists and guidelines for conducting, reporting on, and developing action plans as follow up to supportive visits by supervisors to observe nutrition services and counseling at multiple levels (zonal, health center, health post, and community).

In large parts of Amhara region of Ethiopia, food availability and production are among the highest in the country. Yet, so are rates of chronic malnutrition (DHS, 2011). Alive & Thrive, in collaboration with the Government of Ethiopia, set out to address these discrepancies.