In large parts of Amhara region of Ethiopia, food availability and production are among the highest in the country. Yet, so are rates of chronic malnutrition (DHS, 2011). Alive & Thrive, in collaboration with the Government of Ethiopia, set out to address these discrepancies.

Summarizes Alive & Thrive’s program framework (advocacy, interpersonal communication, mass communication, and strategic use of data) and results in Ethiopia.

Examines private sector engagement in improving access to fortified complementary foods for children 6‒24 months of age.

Summarizes Alive & Thrive’s experience in engaging the private sector to increase supply, demand, and use of fortified complementary foods and products.

Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.

Describes Alive & Thrive’s use of advocacy and policy dialogue to educate and motivate policymakers and program managers; the distinctive features of the approach; and the results and lessons in 3 countries.