Updated February 2022!

This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.

This study examined implementation of the Code of Marketing of Breast-Milk Substitutes (the Code) in Vietnam with a focus on marketing practices by the baby food industry and perceptions of caregivers, health workers, and policy makers.

To inform a refresh process of the Government of Indonesia’s National Strategy to Accelerate Stunting Reduction 2018-2022 (StraNas Stunting), and the subsequent localization of

After Alive & Thrive initiated IYCF community support groups in remote villages across nine provinces in Viet Nam, evaluation shows that the group model was effective in reaching remote populations and likely contributed to improved IYCF practices, including higher odds of early initiation of

Breastmilk substitute (BMS) companies are targeting mothers using aggressive and unethical marketing strategies that violate the WHO Code in both urban and rural areas in China, this study reveals.

This study evaluates the sustainability of activities introduced during A&T implementation (2009–2014) in Bangladesh and Vietnam, revealing that multiple activities, such as mass media campaigns, policy and advocacy activities, and social mobilization activities were integral to the program’s