Combining intensive counseling by frontline workers with a nationwide mass media campaign has large differential impacts on complementary feeding practices but not on child growth: results of a cluster-randomized evaluation (Menon P., 2016. J of Nutr)
Complementary feeding (CF) contributes to child growth and development, but few CF programs are delivered at scale. Alive & Thrive (A&T) addressed this in Bangladesh through intensified interpersonal counseling (IPC), mass media (MM), and community mobilization (CM).
Supply-and demand-side factors influencing utilization of infant and young child feeding counselling services in Viet Nam
Paired with improved counseling skills, demand-generation strategies could increase the population accessing the minimum number of visits to counseling services by 49%, according to this paper that investigated demand-generation strategies and supply-side factors influencing the utilization of fa
Different combinations of behavior change interventions and frequencies of interpersonal contacts are associated with infant and young child feeding practices in Bangladesh, Ethiopia, and Viet Nam (Kim, S., 2019. Current Developments in Nutrition)
This article demonstrates that exposure to interventions matters for impact, but the combination of behavior change interventions and number of interpersonal counseling contacts required to support behavior change in infant and young child feeding are context-specific.
Nutrition intervention using behavioral change communication without additional material inputs increased expenditures on key food groups in Bangladesh (Warren AM., 2020. Journal of Nutrition)
This article demonstrated that recipients in the Phase I intensive intervention, which provided interpersonal counseling, community mobilization, and mass media campaigns, mobilized additional resources to improve diets.
Information Diffusion and Social Norms Are Associated with Infant and Young Child Feeding Practices in Bangladesh (Nguyen, P., 2019. The Journal of Nutrition)
Interaction within mothers’ social networks, reinforced by promoting positive social norms for appropriate behaviors, can affect IYCF practices, according to this study in Bangladesh.
This flip chart and booklet are part of a series of social behavior change communication materials created by the A&T India project.