An analysis reveals that breastmilk substitutes companies are using health claims, misinformation about breastfeeding, digital marketing, and promotional tactics such as donations and services to capitalize on families’ COVID-19 fears to undermine breastfeeding and sell products.

Breastmilk substitute (BMS) companies are targeting mothers using aggressive and unethical marketing strategies that violate the WHO Code in both urban and rural areas in China, this study reveals.

This study evaluates the sustainability of activities introduced during A&T implementation (2009–2014) in Bangladesh and Vietnam, revealing that multiple activities, such as mass media campaigns, policy and advocacy activities, and social mobilization activities were integral to the program’s

During the COVID-19 pandemic, policy makers and practitioners must learn from mistakes made during the HIV pandemic, when breastfeeding was undermined through isolating infants from their mothers, and formula feeding resulted in more infant deaths than the disease.

A review of editorial content, advertisements, and Facebook posts from 2015-2016 in Cambodia, Indonesia, Myanmar, Thailand, and Vietnam revealed inappropriate promotion and insufficient national regulation of breastmilk substitutes in the region.