Achieving behaviour change at scale: Alive & Thrive’s infant and young child feeding programme in Bangladesh (Sanghvi, T., 2016. Maternal & Child Nutrition)
This article details Alive & Thrive’s effective strategies, approaches, and intervention design to scale-up of IYCF interventions in Bangladesh from 2010 to 2014. Keys to scale-up included synergistic partnerships with NGOs, like-minded stakeholders, and donors.
Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.
Describes Alive & Thrive’s use of counseling and community mobilization to personalize messages, demonstrate skills, and motivate; the distinctive features of the approach; and the results and lessons in 3 countries.
Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.