Guide/Manual
Feb 09 2022
A Quick Guide: The International Code of Marketing for Breast-milk Substitutes
Updated February 2022!
This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.
Poster/Graphic, Video
Aug 11 2021
Journal article
Jul 16 2020
Achieving behaviour change at scale: Alive & Thrive’s infant and young child feeding programme in Bangladesh (Sanghvi, T., 2016. Maternal & Child Nutrition)
This article details Alive & Thrive’s effective strategies, approaches, and intervention design to scale-up of IYCF interventions in Bangladesh from 2010 to 2014. Keys to scale-up included synergistic partnerships with NGOs, like-minded stakeholders, and donors.
Brief
Nov 29 2014
Overview: Framework for delivering nutrition results at scale
Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.
Brief
Nov 21 2014
Interpersonal communication as a component of a comprehensive program to achieve IYCF at scale
Describes Alive & Thrive’s use of counseling and community mobilization to personalize messages, demonstrate skills, and motivate; the distinctive features of the approach; and the results and lessons in 3 countries.
Brief
Nov 20 2014
Mass communication as a component of a comprehensive program to achieve IYCF at scale
Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.