Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.

Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.

Seven posters are placed in health facilities to reinforce messages received during counseling.