The Alive & Thrive (A&T) initiative aimed to improve infant and young child feeding (IYCF) practices in Ethiopia through large-scale implementation of social and behavior change communication interventions in four regions of Ethiopia.

The goal of this project was to assess the willingness of parents and caregivers of children under the age of 5 to purchase a lipid-based nutrient supplement (LNS) for their children on a weekly basis.

Alive & Thrive explores academic literature on fathers’ involvement in child feeding.

Describes the methodology and findings of a study designed to better understand the factors contributing to suboptimal IYCF practices and stunting in Ethiopia’s Amhara Region.

Examines private sector engagement in improving access to fortified complementary foods for children 6‒24 months of age.

Summarizes Alive & Thrive’s experience in engaging the private sector to increase supply, demand, and use of fortified complementary foods and products.