Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.

Describes approach piloted by several organizations in Ethiopia to raise awareness and seek family and community commitment to promote and adopt recommended feeding practices.

Contains overview of community approach, community discussion and workshop guides, lessons for schools, Q&A on seven feeding actions, and father’s card.

Provides information and tools to create broad support for making infant and young child feeding a priority issue among regional and federal leaders in Ethiopia.

Summarizes the lessons in advocacy and policy dialogue in the first years of Alive & Thrive; outlines the process; presents the issues, actors, and challenges; and offers recommendations for action.

This resource provides case studies from Bangladesh, Ethiopia, and Viet Nam demonstrating the impact of strategic and well-coordinated advocacy to improve nutrition at scale.