To further improvements in the health and well-being of Nigeria’s children, A&T, the Government of Nigeria, and communication partner McCann, launched an infant and young child feeding (IYCF) multimedia campaign in Kaduna and Lagos States.

Strategic and well-coordinated advocacy is essential to improve nutrition at scale. Recent efforts in countries throughout Southeast Asia have generated regional momentum and resulted in stronger nutrition policies and programs.

Identifies actions during pregnancy and the first 2 years to improve nutrition and the impact on child health, education, and economic development.

Seven posters are placed in health facilities to reinforce messages received during counseling.