This study evaluates the sustainability of activities introduced during A&T implementation (2009–2014) in Bangladesh and Vietnam, revealing that multiple activities, such as mass media campaigns, policy and advocacy activities, and social mobilization activities were integral to the program’s

Alive & Thrive (A&T) applied principles of social franchising within the government health system in Viet Nam to improve the quality of interpersonal counseling (IPC) for complementary feeding (CF).

This article was part of a special supplement in the Food and Nutrition Bulletin on the Alive & Thrive project.

Seven posters are placed in health facilities to reinforce messages received during counseling.