Alive & Thrive (A&T) applied principles of social franchising within the government health system in Viet Nam to improve the quality of interpersonal counseling (IPC) for complementary feeding (CF).

A one-year intervention in Viet Nam sought to understand how fathers’ knowledge, attitudes, and involvement in supporting exclusive breastfeeding (EBF) might change after receiving breastfeeding education materials and counseling services.

Alive & Thrive (A&T) Viet Nam, developed and incorporated elements of social franchising into government health services to provide high-quality nutrition counseling services to improve infant and young child feeding (IYCF) practices.

This study assessed the effects of incorporating social franchising on infant and young child feeding (IYCF) counseling facilities and services.

Explains how to introduce and prepare nutritious foods, offers tips on how to avoid and deal with fussy eating, and answers mothers’ questions. Distributed to mothers in nutrition franchises in Viet Nam.

This leaflet suggests how Vietnamese parents can optimize their baby’s growth during the first 1,000 days, from pregnancy to age two.