Alive & Thrive (A&T) applied principles of social franchising within the government health system in Viet Nam to improve the quality of interpersonal counseling (IPC) for complementary feeding (CF).

Alive & Thrive conducted formative research to better understand the nutrition practices in Uttar Pradesh. We found that mothers can and will improve behaviors related to infant and young children nutrition when provided with social support and timely counseling.

Alive & Thrive conducted formative research to better understand the nutrition practices in Bihar. We learned that mothers are willing and able to eat more meals and more locally available food groups during pregnancy. Read our formative research brief to learn about other findings.

In Southeast Asia, A&T shares its programmatic framework with other countries through the SUN Movement support system.

Improving infant and young child feeding (IYCF) has the potential to contribute to child development outcomes as well as nutrition.

The Alive & Thrive (A&T) initiative aimed to improve infant and young child feeding (IYCF) practices in Ethiopia through large-scale implementation of social and behavior change communication interventions in four regions of Ethiopia.