The Communication Framework and Plan is a component of the National IYCF Strategy and its goal is to contribute to the reduction of undernutrition and death caused by sub-optimal infant and young child feeding practices.

Presents findings from the formative research conducted by Alive & Thrive in 2010 that informed program design in the Tigray Region of Ethiopia.

This document provides detailed information on the Mat Troi Be Tho (MTBT) environmental branding guidelines including instructions for setting up the MTBT counseling room in a franchise facility with various options and configurations for a range of facility types.

A characteristic of a franchise is an easily identifiable brand. The branding guidelines ensure appropriate use of the logo and tagline in all forms of communications.

This resource is part of the Mat Troi Be Tho (MTBT) social franchise model toolkit.