Journal article

Sep 07 2021

Implementation of the Code of Marketing of Breast-Milk Substitutes in Vietnam: Marketing Practices by the Industry and Perceptions of Caregivers and Health Workers (Nguyen, T.T., 2021. Nutrients)

Although Vietnam has a strong regulatory environment for the protection, promotion, and support of breastfeeding, there are implementation, monitoring, and enforcement gaps.

Journal article

Jun 22 2021

The Association between a Novel Baby-Friendly Hospital Program and Equitable Support for Breastfeeding in Vietnam (Joyce, C., 2021. Int'l Journal of Environmental Rsch and Pub Health)

This study examines the efficacy of Alive & Thrive’s novel Center of Excellence for Breastfeeding approach, and finds that health facilities’ enrollment in the model was associated with increases in levels of both exclusive breastfeeding and early initiation of breastfeeding.

Journal article

May 17 2021

Community support model on breastfeeding and complementary feeding practices in remote areas in Vietnam: implementation, cost, and effectiveness (Nguyen, T.T., 2021. International Journal for Equity in Health)

After Alive & Thrive initiated IYCF community support groups in remote villages across nine provinces in Viet Nam, evaluation shows that the group model was effective in reaching remote populations and likely contributed to improved IYCF practices, including higher odds of early initiation of

Brief, Job aid

May 16 2021

Implementing the Breast-Milk Substitutes Act in Bangladesh: Guidance for employers, media and health administrators

These three briefs explain the Bangladesh Breast-Milk Substitutes Act and what specific stakeholders - company owners, health administrators and the media -  need to know about it.

Journal article

Apr 26 2021

Misalignment of global COVID-19 breastfeeding and newborn care guidelines with World Health Organization recommendations (Hoang, D.V., 2020. BMJ Nutrition, Prevention & Health)

Guidance documents from 33 countries on newborn care for infants whose mothers are diagnosed with confirmed or suspected COVID-19 were assessed for alignment with WHO recommendations, revealing considerable inconsistencies.

Journal article

Apr 22 2021

Old Tricks, New Opportunities: How Companies Violate the International Code of Marketing of Breast-Milk Substitutes and Undermine Maternal and Child Health during the COVID-19 Pandemic (Ching, C., 2021. Int'l Journal of Environmental Research and Pub Hth)

An analysis reveals that breastmilk substitutes companies are using health claims, misinformation about breastfeeding, digital marketing, and promotional tactics such as donations and services to capitalize on families’ COVID-19 fears to undermine breastfeeding and sell products.

 
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