Journal article
Feb 06 2018
Factors influencing the uptake of a mass media intervention to improve child feeding in Bangladesh (Kim, S., 2018. Maternal & Child Nutrition)
This study aimed to examine the factors influencing the uptake of infant and young child feeding messages promoted in TV spots that were launched and aired nationwide in Bangladesh. Factors associated with TV spot viewing and comprehension (i.e.
Journal article
Oct 11 2017
Integrating Nutrition Interventions into an Existing MNCH Program Increased Maternal Dietary Diversity, Micronutrient Intake, & Exclusive Breastfeeding Practices Bangladesh: Results of Cluster-Randomized Evaluation (Nguyen PH., 2017. Journal of Nutrition)
Alive & Thrive evaluated the effect of providing nutrition-focused Maternal, Neonatal and Child Health (MNCH) Program to compared with standard MNCH (antenatal care with standard nutrition counseling).
Job aid
Aug 24 2017
Timed and age-appropriate IYCF messaging for frontline workers
This job aid is intended for use by the Women’s Development Army Team Leaders and Health Extension Workers to promote Timed and Age-Appropriate IYCF Messaging (TAAM) with mothers and care givers of children under two as part of the Health Extension Program.
Journal article
Jan 11 2017
The association of a large-scale television campaign with exclusive breastfeeding prevalence in Viet Nam (Nguyen TT., 2017. American Journal of Public Health)
Alive & Thrive (A&T) used qualitative research methods to examine the association between exposure to breastfeeding television spots and exclusive breastfeeding (EBF) between 2011 and 2014 in Viet Nam.
Journal article
Dec 28 2016
Large-scale behavior-change initiative for infant and young child feeding advanced language and motor development in a cluster-randomized program evaluation in Bangladesh (Frongillo EA., 2017. Journal of Nutrition)
Improving infant and young child feeding (IYCF) has the potential to contribute to child development outcomes as well as nutrition.
Journal article
Oct 25 2016
Impacts on breastfeeding practices of at-scale strategies that combine intensive interpersonal counseling, mass media, and community mobilization: results of cluster-randomized program evaluations in Bangladesh and Viet Nam (Menon P., 2016. PLOS Med)
In Bangladesh and Viet Nam between 2009–2014, Alive & Thrive (A&T) worked to improve breastfeeding practices through intensified interpersonal counseling (IPC), mass media (MM), and community mobilization (CM) intervention components delivered at scale in the context of policy advocacy (P
